The Benefits of Outsourcing Your Content Writing

Need quality content on a regular basis? Here are the benefits of outsourcing your content writing and why it might be the best solution for your business.

Content marketing is a powerful strategy for building your credibility, attracting a following, and improving your website’s SEO. But many businesses simply don’t have the time or expertise to create quality content on a regular basis. Simplest solution: hire someone to do it for you.

Let’s look at some of the benefits of outsourcing your content writing and why this might be the best solution for your business.

Research and Relevance

One of the key elements of good content writing is research. You want to provide your readers with timely, accurate, and relevant information. This usually involves both evergreen information and recent news or developments. When we take on content writing for a business, we make sure we thoroughly understand its unique needs. This involves asking some pointed questions about the business, industry, and customer demographics. The most successful content is highly targeted towards the right audience. When people read a blog post or article that directly addresses their concerns, they are likely to seek more information about the business.

Finding the Right Tone and Style

Writing isn’t only about information. It’s also about talking to people in a voice that they’re comfortable with. This is something you consider when building your website. The layout and style might be formal, classical, whimsical or modern. You want the content on your website to reflect this as well. A financial institution, pet grooming business, restaurant, and salon all require different styles. This is another element we consider when creating content for customers.


One of the most important yet challenging aspects of content marketing is consistency. If your goal is to reach more readers, build your reputation as an authority, and to improve your search engine rankings, you need to build up a large collection of blog posts. Everything you post provides the search engines with more keywords to index. When you post regularly, you can build more links to your website. You can also link internally, which simply means linking one article or blog post to another on your site. This is another way to improve your SEO and to keep readers on your site longer. All of this takes time and effort, though. When you outsource your content writing to experts, you can have items posted on a regular timetable. We can post for you on any schedule you choose, whether that’s once per week or more.

Write for Both Customers and Search Engines

SEO or search engine optimization is a confusing and quickly changing field. It’s hard for the average business owner to study SEO and keep up with Google’s latest requirements. We do keep up with these developments, as that’s part of our job. We help businesses rank their websites better in the search engines. Content marketing is a key aspect of SEO and we’ll help you target the right keywords and expressions that your customers are searching for. For businesses with physical locations, local SEO is extremely important. For example, if you have a law firm in Oakville, Ontario, you’ll want to rank for terms such as “Oakville lawyer” and “Oakville Attorney,” and many others. When you outsource content marketing to an agency that understands SEO, you make yourself more visible to the search engines as well as your customers. 

These are some of the elements that go into a content marketing strategy. This is a long-term process, one that reaps greater rewards over time as you publish more and more content. In our experience, small businesses that attempt to handle this themselves end up falling short in important areas such as consistency, quality, or search engine optimization. We can help you devise a customized content strategy that saves you time and brings you greater results than you could achieve on your own.

Gecko Marketing provides expert content writing as well as other inbound marketing services: contact us.

Understanding Content Creation ebook

Kerin Donahue

Kerin is a marketing strategist who blogs about the do's and don'ts of content marketing. She also provides insights on how to implement a digital strategy for businesses of all sizes. In her spare time, Kerin helps find loving homes from rescue cats, if you are looking for a new pet.
Kerin Donahue

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