Search Engine Marketing

Search Engine Marketing

What’s with the acronyms?

SEO is ‘search engine optimization’.

SEO relates to the use of keywords to improve your Search Engine Page Rank. SEO uses search engine pages to make your presence more visible to search engines.

In other words, when your customers enter words or phrases into Google search, SEO improves their chances of finding YOU. There’s a lot of moving parts to SEO. What you really need to know is we have experts to help you figure out what you should optimize for and set that up.

PPC is ‘pay-per-click advertising’.

Pay-per-click ads are the ones you often see at the top of the Google search page. PPC can also refer to ads on social media channels like Facebook. Essentially, it’s an online ad that links back to a page on your website. If someone sees that ad and clicks on it, you get charged for the click. If it doesn’t get clicked, you don’t pay.

Like SEO, PPC can be complicated. Multiple channels, multiple platforms…there’s a lot to consider. That’s why we determine your goals from the start and craft a campaign that best suits your target audience and budget.

SEO can take time to gain traction. A PPC campaign is recommended if you want to see some action on your website RIGHT NOW. Ideally you should run an SEO and PPC campaign at the same time: PPC to get the ball rolling and SEO to maintain momentum.

SEM is ‘search engine marketing’.

It combines both SEO and PPC, working in tandem, to generate website traffic. SEM is one of your key tools in GETTING FOUND online.

What Is the Role of SEM in Inbound Marketing?

For you old school marketers, remember “build it and they will come”, from a decade ago? Sadly, that doesn’t work anymore. If you don’t promote your website, you will not experience growth. And, besides, if you spend time and resources on creating fantastic, relevant and engaging eBooks, blog articles, webinars and more… you want to let people know where to find it!

Since Inbound Marketing is about attracting and engaging your target audience with high-value content, SEM is needed to help make that content more visible to that specific audience.

Create & Publish Content Use SEM to promote it.

As a Google Partner, the Gecko Marketing Team has years of experience integrating SEM tactics into our Inbound Marketing strategies.

To learn more about how SEM and Inbound Marketing work together, contact us for a free consultation.