Understanding Inbound

Understanding Inbound

What is Inbound?

Why Inbound?


Audiences everywhere are tough.
They dont have time to be bored
or brow beaten by orthodox,
old-fashioned advertising.

We need to stop interrupting
what people are interested in &
be what people
are interested in.

CRAIG DAVIS
CHIEF CREATIVE OFFICER, WORLDWIDE
J. WALTER THOMPSON (WORLDS 4TH LARGEST AD AGENCY)

57%
of businesses have
acquired a customer
through their
company blog.

Inbound marketing costs
62% less per lead than traditional, outbound marketing.

Inbound Marketing is About
“Creating Engagement”

Our Approach

Define a goal

CREATE AWARENESS/REVENUE FOR YOUR COMPANY
THROUGH CONTENT MARKETING

Create a Strategy

Position YOUR BUSINESS as a subject
matter expert
, creating a source of
valuable, relevant information that
the target audience will seek out
through online channels.

Create a Plan

Create a flow of ongoing information via a new
blog. Content to be targeted by audience segments
(personas) and seasonal themes.

Create a series of premium content downloads
that the target audience will trade their personal
data for.

Integrate all of the above seamlessly into YOUR
existing online offering & ACROSS SOCIAL MEDIA

Analyze results to determine which key terms,
content and channels are the most effective &
implementing updates to campaign in order to
improve results.

HOW WE DO IT





WE DEFINE YOUR IDEAL TARGET CUSTOMER

& CREATE PERSONAS

Looking for a challenge
I think I can do better than average market performance.
Frustrated with the status quo
I’m sick of handing over my money to a financial advisor who produces mediocre results. I think I can do better on my own.
I’m in the biz
I have a successful career in finance. I manage my own portfolio, obviously!
Retired but Active
I’ve had a successful career and now that I’m retired I want to manage my life savings and make sure it grows efficiently


& POWERFUL
CONVERSION TOOLS

• CALLS TO ACTION
• LANDING PAGES
• A/B TESTING

TO ATTRACT
POTENTIAL CUSTOMERS

AND CONVERT / CLOSE NEW BUSINESS

CURIOUS ABOUT INBOUND ?
Want to know more?

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