Inbound Marketing

Follow the strategic steps of the Gecko to Inbound Marketing Success.

STEP 1 – ATTRACT qualified leads

STEP 2 – ENGAGE their minds and emotions

STEP 3 – CONVERT leads to prospects

STEP 4 – CLOSE more sales

STEP 5 – PROMOTION becomes stronger

Gecko’s Proven Path to Inbound Marketing Success

STEP 1: ATTRACT QUALIFIED LEADS
Inbound marketing isn’t about simply increasing the traffic to your website or landing page. A successful inbound marketing strategy must be targeted towards those individuals who are already interested in what you have to offer – qualified leads.

At Gecko, we take this first step very seriously. We are a certified inbound marketing agency and as such, we are continually researching and updating our data related to what your customers are looking for, the methods they are using and the most effective means of capturing their attention. We share this information with you, our clients, and begin creating and sharing content that will capture the attention of your target audience.

Tools for Attraction:

  • Social media
  • Strong blog content
  • SEO & Keywords
  • Targeted landing pages
  • Visual images
  • Search advertising
  • Google Network display ads
STEP 2: ENGAGE THEIR MINDS & EMOTIONS
Once you’ve captured the attention of your target audience (Step 1), you need to maintain their attention long enough for them to get to know you. A blog title or interesting image may work to get them to pause, and maybe even click, but how do you get them to fully engage, to listen to what you have to say? This is the goal of Step 2, and often considered more difficult than Step 1. This is where Gecko Marketing does some of its best work.

Tools for Engagement:

  • Well written content – provides value; interesting; shareable
  • Personalized interaction on social media
  • Automated response
  • Retargeting
STEP 3: CONVERT LEADS TO PROSPECTS
People are reading your blogs. They are following you on social media. They are sharing your content. Your audience is growing, but clicks and likes and shares are not the ultimate goal. The goal is to turn those leads into genuine prospects. To do that, you need to take your relationship to the next level. You need to ask them to give something in return, demonstrate their level of interest and commitment.

Tools for Conversion:

  • Resource downloads with webforms
  • Targeted landing pages
  • Calls to action
  • Newsletters
  • Landing pages
  • CRM & lead analysis
STEP 4: CLOSE MORE SALES
This is the step you’ve been waiting for, the one where you see your sales numbers starting to rise. At this point, you have a growing email list of prospective buyers. They have entrusted you with their name and contact information. They are not cold leads; they are warm and ready. You don’t need to do a hard sell; they’ve already acknowledged that you have something they are interested in. It’s time to seal the deal.

Tools for Closing the Sale:

  • Email marketing (email workflows)
  • Unique landing pages
  • Outbound sales calls
  • CRM & sales software
STEP 5: PROMOTION BECOMES STRONGER
This is the second big win of Inbound Marketing – promotion. Your growing audience of loyal customers become your marketing team. They share your blog posts; they invite their friends to visit your Facebook page; they retweet your tweets. It’s like concentric circles of sound waves going out from not one, but multiple speakers, positioned in different areas. The messages are all pointing people in the same direction, to follow the flow of your content marketing. The tools are already in place; the same ones you used in Steps 1, 2 & 3. The only thing needed now is to keep improving the process.

Tools for Strengthening Promotion:

  • Social amplification campaigns on social media & 3rd party networks
  • Track & analyze marketing data
  • Make adjustments based on data analysis
  • Automate processes to save time and money
Don’t get left behind in the marketing race. Get on the path to growth with INBOUND MARKETING, today’s most effective and affordable marketing strategy. Schedule your free consultation today.