Content Marketing

Content Marketing

What Is Content Marketing?

Traditional marketing takes the approach of someone using a bullhorn to get the attention of a crowd. It hopes that the big crowd will contain a significant amount of individuals interested in the product and the attention-getting tactics will convince some to buy on the spot.

Content marketing is a more targeted approach, but one with a broader reach and potentially higher return. Successful content marketing involves the creation and distribution of content (articles, video, webinars, eBooks, white papers, etc.) that is relevant and valuable to your prime target audience. The types of content can be varied, but the goal remains the same – to attract and develop a trusting relationship with individuals or businesses that fit your ideal customer description. Since it uses an attraction method rather than the traditional broadcasting method, it is often referred to as Inbound Marketing.

COOL FACT: When B2B companies use a documented content marketing strategy, they are 3X more likely to experience effective results than those who do not. (LinkedIn Technology Marketing Community) 

Content Marketing Strategy Is the Key

As with any action, the key to successful content marketing is the developing of a strategy that is purposeful and measurable. Gecko Marketing has refined a winning content marketing strategy that delivers results that offer a measurable ROI.

What Types of Content Marketing Are Effective?

Blogs

  • Businesses that prioritize blogging are 13 times more likely to have a positive ROI for their marketing efforts.
  • B2B marketers that use blogs receive 67% more leads than those that do not.
  • Companies who blog receive 97% more links to their website.

Video

  • Shoppers who view video are 1.81 X more likely to purchase than non-viewers.
  • Experts predict 74% of all internet traffic in 2017 will be video.
  • Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.

Infographics

  • Content with relevant images gets 94% more views than content without relevant images.
  • Infographics are Liked and shared on social media 3X more than other any other type of content.
  • People following directions with text and illustrations do 323% better than people following directions without illustrations.
COOL FACT: 93% of B2B marketers use content marketing, but only 42% are actually effective at it.

Email Campaigns

  • When Factory Five Racing switched their newsletter from print to email, their subscription list grew by 840%.
  • By delivering relevant content via email, the Global Digital team saw a 210% increase in form submissions and live chats engagement increased 114%.

Social Media Posts

  • 63 percent of B2B marketers rate LinkedIn the most effective social media platform
  • Pinterest drives 5 percent of all traffic on the web, nearly three times as much as all non-Facebook social networks.
  • The Instagram community has grown to more than 400 million as of September 2015.

Lead Generation Offers

  • Downloads: ebooks, whitepapers, checklists, tools
  • Informational Courses: Webinars, email courses, podcasts
Want a better ROI on your content marketing? Contact us to learn more about creating a Content Marketing Strategy that pays.