Content Marketing Strategies to Boost / Upgrade Sales

Content Marketing Strategies to Boost / Upgrade Sales

Content marketing is becoming ubiquitous in the online business world. Businesses utilizing content marketing are not only able to attract new customers but to also better convince existing customers to upgrade or buy additional features. A good content marketing strategy should be able to go as far as convert customers to advocates as word of mouth continues to be the most effective marketing message. Here are our tips to building a strong content marketing strategy for businesses looking to boost upgrade sales.

Develop a documented strategy

According to a study by MarketingProfs, only 35 percent of content marketers have a documented strategy to refer back to. While nearly half of all content marketers claim to have a strategy, only a third have created a document detailing their plans. When creating a content marketing plan to increase your upgrades, don’t rely on an idea of a plan, start by answering basic questions about your company and document them as this will be the basis of your keyword research. Who is your current audience and who do you want to reach? What value can you provide that your competitors can’t? How will you measure the progress and success of your content marketing strategy?

Research your keywords

The foundation of any content marketing campaign will be built around keywords or keyphrases that drive organic search traffic to your website. For businesses looking to boost upgrade sales, these keywords should answer the questions their existing customers have. “How to I get the most out of such and such software?” “How to boost productivity with such and such software?” “How to get the most bang for my buck with such and such software?”.

Invest in a content marketing team

Investing in a dedicated team to deploy your content marketing strategy can be an effective way to convert your existing customers to higher paying ones. Relying on an individual, team, or outside company to execute your plan is the only way to ensure you are producing relevant content. As your business grows and you begin to offer new services, having a dedicated team to promote these new services to existing customers can be vital to your company’s growth.

Utilize multiple social platforms

Now that you have a consistent stream of new and relevant content being published to your site, it’s time to spread it across other platforms. If you are already using social media to connect with existing customers, you can use that channel to promote new services. Social media can play a big role in your content marketing strategy as this can be a driving source for traffic back to your website.

Diversify your content

Using content marketing to sell upgrades in the online space can be especially effective as long as you don’t wear your audience out with sales pitches. This is especially true considering you are marketing towards existing customers. Diversify your content strategy by utilizing research, testimonials, and industry trends to promote your services. Your content should be compelling and educational and show your customers exactly how they could benefit from additional services without sounding too much like a sales pitch. Save your call to action for the end of your content.

If you want to use the Internet as a marketing tool for your business (and who doesn’t want that nowadays?), you have to be smart about your strategy. Content marketing is the art of communicating to potential and existing customers without selling. Rather than a sales pitch, you can use content marketing to deliver relevant information to your customers to guide them to use more of your product or service.

For more information about how content marketing
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Kerin Donahue

Kerin Donahue

Kerin is a marketing strategist who blogs about the do's and don'ts of content marketing. She also provides insights on how to implement a digital strategy for businesses of all sizes. In her spare time, Kerin helps find loving homes from rescue cats, if you are looking for a new pet.
Kerin Donahue

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