What Does Your Quality Score Mean for Your Website?

If you are an active AdWords user, you might have run into a metric called quality score. And especially if you are just getting started in search engine advertising, that metric may seem as obvious as it is confusing. On the one hand, its meaning seems clear: it’s an evaluation of your AdWords quality. But […]

7 Key Metrics Your Marketing Department Should be Collecting

Do you have accurate tools and analysis to capitalize on the data you are collecting? Here are 7 key metrics your marketing department should be analyzing. Cost per customer, cost per lead, lifetime customer value, ROI; all these are important data sources for your business. Are you collecting this data? If you aren’t, why not? […]

Canada’s Anti-Spam Law (CASL)

Canada’s Anti-Spam Law (CASL) has been passed and it’s a pretty big deal. This anti-spam legislation is one of the toughest in the world. So, what does this mean for your email marketing efforts? Please be advised that this resource includes our informed interpretation of the Canadian Anti-Spam Law and its applications. This document is […]

6 Red Flags for Recognizing Marketing Solution Scams

Have you had someone call you recently with a “marketing solution” that just didn’t feel right, maybe even a little scammy? A number of companies are offering what they’re calling marketing solutions, and their methods veer from scare tactics to just outright rip-offs. Here are six major red flags for marketing solution scams that are […]

Creating Buyer Personas: Who is Your Ideal Customer?

Consumer demands have shifted over the last several years, and understanding your ideal customer is now more important than ever. This can be achieved by creating buyer personas and targeting those personas in ways that are relevant to their needs. It used to be that only big businesses had the time and resources to create […]

The ROI of Inbound Marketing: An Investment
in Your Brand

The term inbound marketing has been around since 2005, but it has taken some time to catch on in the business world. As measured by search volume interest over several years, the technique is only now really reaching its peak interest level. This means that companies have mostly caught on to the fact that inbound […]

Why Inbound? The ROI of Inbound Marketing

These days, the benefits of inbound marketing are practically being shouted from the rooftops. When compared to more traditional outbound sales methods, inbound strategies are touted as more efficient, more effective and less costly. That’s great to say, but where are the stats to back up this claim? And, just how tangible are the advantages […]