5 Content Marketing Challenges (and how to solve them)

Don’t have interesting content on your website? Why should your customers spend time there? Here are 5 content marketing challenges, and how to solve them. Content marketing is on everyone’s mind. Businesses need to have great content on their websites to help generate traffic and convert leads into sales. If you don’t have interesting, relevant […]

Why Your Business Needs Email Workflows

Because there’s never enough time to manually manage a large contact list, many valuable leads never get nurtured. That’s why your business needs workflows. Email workflows represent the next step in automated email marketing and a big step up in lead nurturing. An estimated 50% of leads may be valid but not ‘sales ready’ when […]

One Damn Good Reason Your Need a Business Blog

A common assumption you, as a business owner may have, is that a business blog is a luxury. Maybe you feel it’s a nonessential line item in your marketing budget. Perhaps you even view it a blog as bit of a conceit or an endeavour of narcissism, something brands produce to bolster their own egos. […]

Best Content Marketing Strategies to Boost Sales

Here are our tips to building a strong content marketing strategy for businesses looking to boost sales and upgrade existing customers. Implementing content marketing strategies to boost sales is becoming pretty common for the online business world. Not only are these strategies able to attract new customers but they can also better convince existing customers to […]

How to Integrate Video Into Your Marketing Strategy

Did you know that video is 53X more likely to appear on the front-page of a Google search than a text document? That’s reason enough to consider a video marketing strategy! But once you have your video, what should you do with it? How to Integrate Video Into Your Marketing Strategy Add to Websites and […]

3 Tips for Getting Great ROI with Marketing Automation

Good marketing automation creates a personalized experience for customers that they will find refreshing and helpful. And this will always produce better ROI. The term marketing automation might be one of the worst bits of jargon that the collective marketing mind has created. Why? Because it creates the wrong impression. The term “automation” conjures images […]

5 Reasons You Need A Business Blog

In today’s digital world, any business worth its salt has a website. Whether you’re a law firm or a game store, you want to make sure your customers can access all the information they need about you at any time, day or night. However, not every business out there has a blog, and not every […]

3 Best Practices for Good Blog Writing

Looking for some best practices for good blog writing? Keep your visitors engaged with these 3 tips. Since we put so much emphasis on your blog for driving business to your webpage, we constantly hear the question, “What are the best practices for good blog writing?” The subtext underlining that question is, “I’ve started blogging, […]

Creating Buyer Personas: Who is Your Ideal Customer?

Consumer demands have shifted over the last several years, and understanding your ideal customer is now more important than ever. This can be achieved by creating buyer personas and targeting those personas in ways that are relevant to their needs. It used to be that only big businesses had the time and resources to create […]