Can You Get Great ROI from Marketing Automation?

marketing automation

Marketing automation is the way to go if you offer products or services on the Internet. Automation allows you to save time besides recording key performance indicators that will later be used to improve different business processes.

The right marketing automation tool can boost productivity, help everyone work more efficiently, improve communication and lead to higher sales volumes and larger profit margins. Measuring the ROI of an automation tool is a good way to get an idea of how this technology will benefit your organization but you need to keep in mind that marketing automation has several benefits that cannot be measured by simply looking at profits – such as offering a better experience to your clients or helping your salesforce be more organized.

Why Should You Automate Marketing Processes?

These are the main advantages of using a marketing automation solution:

  • Creating a better sales funnel.
  • Identifying the best leads.
  • Gaining insight into your sales and marketing processes.
  • Creating a predictable revenue cycle.
  • Getting your sales and marketing teams working together.
  • Boosting conversion rates thanks to better leads and more efficient marketing techniques.
  • Constantly measuring your performance and providing you with the data you need to test new strategies and improve your different processes

 

Just like with any other investment, you need to assess the return you can reasonably expect from your marketing automation tool. ROI from marketing automation varies a lot depending on the size of your business and on your sales figure before you switched to automation. You can boost your ROI by selecting the right automation tool and by adopting a proactive attitude when it comes to using this tool to improve your sales and marketing processes.

Different studies have shown that marketing automation tools yield a very interesting ROI:

  • A 2015 study conducted by an MIT Sloan MBA student on HubSpot showed that this tool could help businesses get 3.15 times more visitors per month within a year of switching to HubSpot.
  • The same study found that the number of leads generated per month was multiplied by 4.77 within a year.
  • This study also showed that a total of 72% of businesses that switched to HubSpot reported an increase in revenue from sales within a year.
  • A Pardot report on SalesForce from 2014 found that this automation tool lead to 5.72 times more new leads per month within two years.
  • The Pardot report found that 9.3% of companies using SalesForce were now able to achieve sales quota on a regular basis.
  • This report also found that the response rate from leads went up by 53%.

These two studies show that using a marketing automation solution leads to better results when it comes to exposure, lead generation and sales. Companies were also able to better understand their processes, which allowed them to set and achieve reasonable goals as well as identifying better leads.

Is Marketing Automation Right For You?

The two studies mentioned above focused on a wide range of businesses in different industries and with different sizes. Marketing automation can benefit any business as far as the right tool is selected and used to consistently improve sales and marketing processes.

If you are thinking about switching to an automation tool to better manage sales and marketing, it is best to establish some best practices ahead of time to make sure you get the most out of your investment. You should also be prepared to provide training to employees to help them become comfortable with this new tool.

Gecko Marketing can help you get the most out of your investment in marketing automation and provide you with a comprehensive set of marketing solutions. You should contact us if you want to learn more about marketing automation or are wondering how this technology could benefit your business.

ROI from Marketing Automation – Expected Results

Impementing Inbound

Carl Messenger-Lehmann

Carl is a big picture guy. He writes and provides an opinion on all things in the area of digital strategy and branding. These articles provide insight for his clients as they look to build their knowledge base. Carl recently purchased an all-electric vehicle that he would love to tell you about, all you have to do is ask.

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