The Benefits of Outsourcing Your Content Writing

Need quality content on a regular basis? Here are the benefits of outsourcing your content writing and why it might be the best solution for your business. Content marketing is a powerful strategy for building your credibility, attracting a following, and improving your website’s SEO. But many businesses simply don’t have the time or expertise to create […]

What Does Your Quality Score Mean for Your Website?

If you are an active AdWords user, you might have run into a metric called quality score. And especially if you are just getting started in search engine advertising, that metric may seem as obvious as it is confusing. On the one hand, its meaning seems clear: it’s an evaluation of your AdWords quality. But […]

Google Adwords Targeting Options Explained

Unlike “spray & pray” ads of the past, Google AdWords campaigns let you to narrow your audience down by keyword, location, language, audience and more. One of the most powerful aspects of any PPC campaign is the ability to specifically target your potential customers. In contrast to the “spray and pray” ad campaigns of the […]

5 Content Marketing Challenges (and how to solve them)

Don’t have interesting content on your website? Why should your customers spend time there? Here are 5 content marketing challenges, and how to solve them. Content marketing is on everyone’s mind. Businesses need to have great content on their websites to help generate traffic and convert leads into sales. If you don’t have interesting, relevant […]

7 Key Metrics Your Marketing Department Should be Collecting

Do you have accurate tools and analysis to capitalize on the data you are collecting? Here are 7 key metrics your marketing department should be analyzing. Cost per customer, cost per lead, lifetime customer value, ROI; all these are important data sources for your business. Are you collecting this data? If you aren’t, why not? […]

Why Your Business Needs Email Workflows

Because there’s never enough time to manually manage a large contact list, many valuable leads never get nurtured. That’s why your business needs workflows. Email workflows represent the next step in automated email marketing and a big step up in lead nurturing. An estimated 50% of leads may be valid but not ‘sales ready’ when […]

One Damn Good Reason Your Need a Business Blog

A common assumption you, as a business owner may have, is that a business blog is a luxury. Maybe you feel it’s a nonessential line item in your marketing budget. Perhaps you even view it a blog as bit of a conceit or an endeavour of narcissism, something brands produce to bolster their own egos. […]